The Commercial Usage of the Loch Ness Mysteries

The historical existence of the Loch Ness monster is very much in doubt. Therefore the public has to come up with practical ways in which they can use this phenomenon to further their objectives. The tourist board is given the task of ensuring that the mysteries of the monster are kept at the forefront of the publicity. Reading the leaflets will indicate that there is an almost conspiratorial tone to the way that “Nessie” is referred to. On one hand you are encouraged to explore the beast but on the other hand they make it pretty clear that they do not believe you will find anything of interest. That creates ambiguity which is irresistible for most tourists and researchers.

1. The physical location of Loch Ness: There is a real place in the Scottish Highlands which is known as Loch Ness. Made of a stretch of water that runs up to 27 miles, this is one of the most beautiful places in the United Kingdom. There is plenty of flora and fauna to catch your attention. One might then wonder why such practical enjoyment is embellished by outlandish tales of a monster. The truth is that the monster adds interest to the geographical landscape. It is a great representation of the things that might be of interest to the new tourist. At the same time it offers a unique feature which other destinations cannot bring to the table.

2. Understanding the history of the Pictish tribes: In the fervor to promote the mysticism of the Loch Ness monster, we can sometimes make the mistake of ignoring the pagan practices of the Pictish tribes. These are the people that managed to create an artificial island as a means of protection. It therefore makes sense to listen to their stories in much the same vein as we would look at the other folk tales that are part of our common history. Taking things too seriously would be a catastrophic mistake from the perspective of seeking the truth. Instead we have to watch the context of the issues that we are dealing with.

3. Applying scientific logic to the evidence: It is hard to reconcile our knowledge of science to the existence of a monster that has lived for hundreds of years without reproducing a single offspring. It is just too fantastic for the laboratory to deal with. This story is very similar to the Book of Genesis. You have to look at the context and religious beliefs of the people that lived in Loch Ness before really interpreting the folklore material that they are producing.

4. Unraveling the commercialization of the Loch Ness monster: The reality is that the Loch Ness monster represents monstrous money making schemes today. It a through which the tourist board can provide unique experiences for the people that choose the Scottish Highlands as their holiday destination. There is nothing wrong with this commercialization as long as you do not get sucked into the mysteries. It is a great way for Scotland to sustain its economy.